In the emerging global economy there is a large growth potential for companies able to offer their products anywhere around the world. This is not just a simple case of multi-language support - 'text' may need to be in symbols or be read in reverse (right to left). Also common icons and colours understood in Western society may be misleading or even offensive amongst other cultures.

This project is about understanding the issues of deploying global products and considering ways forward to overcome both the technical and operational hurdles this presents